Partners · Founding programme open
Reach trades at the exact moment they're choosing
Readers arrive here mid-decision, comparing software, pricing a subscription, checking whether a claim is true. That's the most commercially valuable moment in your funnel, and the one generic advertising never catches.
The honest audience position
This publication is still at launch stage. We will not inflate a small audience into a fictional media number. The latest verified baseline is 159 unique visitors, 203 visits and 568 pageviews in Ahrefs Web Analytics for 18 Aug–16 Sep 2026, plus 3.41k Google Search impressions for 17 Aug–13 Sep 2026.
The Builder's Verdict: Trade Briefing is also live with double opt-in proven. What we can offer today is qualified context around real buying and business decisions, transparent reporting, and a founding-stage commercial relationship whose results are measured rather than implied.
What's for sale, and the boundary on each
| Format | Where it appears | Best for | The hard boundary |
|---|---|---|---|
| Category sponsorship | Category hubs and relevant guides | Software vendors and service providers in a covered category | Labelled 'Sponsor'; never inside verdicts, tables or rankings |
| Enhanced supplier profile | Supplier directory | Merchants, manufacturers, distributors | Labelled 'Enhanced'; carries no editorial score, ever |
| Newsletter founding sponsor | Every issue from #1 | Brands wanting durable association with the fortnightly Trade Briefing | Labelled sponsorship slot; content stays editorial |
| Sponsored research | Insights section + report distribution | Brands with a genuine question about the UK trade market | Sponsor funds the question; methodology and findings are ours, published in full |
| Referral / affiliate partnership | Existing relevant verdicts | Vendors with partner programmes | Links marked sponsored; commission never touches the verdict |
The one thing no format includes: a verdict. That's the whole point →
The Founding Partner programme
What founding partners get
- Category exclusivity option for the launch period
- Labelled sponsor presence across the relevant category and guides
- Enhanced supplier profile from directory day one
- Founding sponsor credit in the newsletter from issue #1
- Quarterly call with the founder: real numbers, no theatre
- Launch pricing locked before the audience (and the rates) grow
Why partner before the traffic?
Because category exclusivity and founding-sponsor positions only exist once, and they're priced accordingly now. You're buying first-mover position in the publication this niche doesn't have yet, with reporting honest enough that you'll know precisely what you're getting as it compounds.
Launch pricing is on enquiry while we speak to the first partners, with no invented rate card and no fake scarcity.
Start a partner conversationThe details
Audience definition, reader intent, placement mock-ups and reporting commitments are in the media kit.