Media kit · July 2026
The Builder's Verdict: media kit
A specialist publication for UK trade businesses making buying decisions. This kit states what exists today and what's planned, with the two never mixed up.
The reader
Owner-operators of UK trade businesses: electricians, plumbers, heating engineers, builders, roofers, landscapers, from sole traders to ~10-person firms. They arrive mid-decision: comparing job management software, pricing a subscription, working out whether an AI receptionist is worth it, checking a vendor's claim against someone who's read the small print.
The addressable market: 885,000 UK construction SMEs, the largest small-business sector in Britain at 16% of all SMEs (GOV.UK Business Population Estimates 2025), before counting adjacent trades.
- Market
- 885k UK construction SMEs
- Reader mode
- Mobile-first, mid-decision
- Content model
- Evidence-labelled verdicts
- Independence
- Verdicts never for sale
Why intent beats reach
A reader on “Tradify vs ServiceM8” or “what does job management software cost” is not browsing. They are days from a purchase decision that recurs monthly for years. A relevant, clearly labelled partner placement beside that decision outperforms display impressions sprayed at a general audience. That's the product: qualified context, not raw tonnage.
Current audience, honestly
The site launched its first content cluster on 13 July 2026. Traffic is currently near zero and we will not dress that up. Partners receive real numbers monthly: search impressions, visits and clicks on their placements, from the first report. What you're buying now is founding position, not current reach; the pricing reflects exactly that.
Reporting commitments
- Monthly report: page views on sponsored placements, clicks on partner links, newsletter sends and opens once live
- Real analytics figures, shared as measured, with no 'reach' multipliers and no invented equivalencies
- Clicks counted per placement so you can judge cost per qualified visit yourself
- You'll know when numbers are small. You'll also be first to know when they aren't
Formats and next step
The five formats and their trust boundaries are on the advertise page. Launch pricing is discussed on enquiry. We're speaking to founding partners one at a time.