Media kit · September 2026
The Builder's Verdict: media kit
A specialist publication for UK trade businesses making buying decisions. This kit states what exists today and what's planned, with the two never mixed up.
The reader
Owner-operators of UK trade businesses: electricians, plumbers, heating engineers, builders, roofers, landscapers, from sole traders to ~10-person firms. They arrive mid-decision: comparing job management software, pricing a subscription, working out whether an AI receptionist is worth it, checking a vendor's claim against someone who's read the small print.
The addressable market: 885,000 UK construction SMEs, the largest small-business sector in Britain at 16% of all SMEs (GOV.UK Business Population Estimates 2025), before counting adjacent trades.
- Market
- 885k UK construction SMEs
- Reader mode
- Mobile-first, mid-decision
- Content model
- Evidence-labelled verdicts
- Independence
- Verdicts never for sale
Why intent beats reach
A reader on “Tradify vs ServiceM8” or “what does job management software cost” is not browsing. They are days from a purchase decision that recurs monthly for years. A relevant, clearly labelled partner placement beside that decision outperforms display impressions sprayed at a general audience. That's the product: qualified context, not raw tonnage.
Current audience, honestly
The site launched its first content cluster on 13 July 2026 and is still early-stage. We publish dated measurements rather than extrapolated reach. The latest verified launch baseline below is deliberately modest and comes from first-party/search-platform reporting already used to run the publication.
- Unique visitors
- 159
- Visits
- 203
- Pageviews
- 568
- Google impressions
- 3.41k
Ahrefs Web Analytics: 18 Aug–16 Sep 2026. Google Search Console: 17 Aug–13 Sep 2026. The same Ahrefs window recorded 16 visitors from AI search. These are dated launch-stage figures, not a claim about current monthly reach.
The Builder's Verdict: Trade Briefing is also now live on Buttondown with double opt-in proven end to end. It remains at founding-audience stage; we will report real sends, opens and clicks only after genuine issues are sent.
Reporting commitments
- Monthly report: page views on sponsored placements, clicks on partner links, and real newsletter sends/opens once issues are sent
- Real analytics figures, shared as measured, with no 'reach' multipliers and no invented equivalencies
- Clicks counted per placement so you can judge cost per qualified visit yourself
- You'll know when numbers are small. You'll also be first to know when they aren't
Formats and next step
The five formats and their trust boundaries are on the advertise page. Launch pricing is discussed on enquiry. We're speaking to founding partners one at a time.