Privacy & analytics

We use Ahrefs Web Analytics for aggregated measurement of how the site is used. It is cookieless by default. It may collect information such as the URLs you visit, the referrer that sent you here, browser and device information, and an approximate location.

It may automatically record pageviews, outbound-link clicks and qualifying form submissions. We use this in aggregate to see which pages and tools are useful, not to identify individuals. As the site owner, we remain responsible for the website's privacy obligations.

Google Analytics is not currently active on the site. If we enable it in future, we will do so behind a proper consent mechanism and update this page first.

We don't sell your data. Where a form has no backend it opens a pre-filled email that you send yourself, so we only receive what you choose to send. This keeps data collection light, but it doesn't mean no personal data is ever processed.

If you choose to subscribe to The Builder's Verdict newsletter, we use your email address to send the briefing and manage your subscription. Automated signups are processed by Buttondown on our behalf. You receive a confirmation email and must confirm before becoming an active subscriber. If automated signup is unavailable, the form offers a pre-filled email instead; opening that email does not subscribe you.

We rely on your consent to send the newsletter. You can withdraw it at any time using the unsubscribe link in an edition or by contacting us. We retain subscription and consent records while needed to manage the list, and may retain a limited suppression record after you unsubscribe so that we do not email you again by mistake. We do not sell subscriber details or add people from our contact enquiries to the newsletter.

Buttondown processes subscription and delivery information to operate the service. Read its privacy policy for details of its processing and safeguards. Contact us using the details below to ask about your newsletter information, request access or correction, or request deletion. You can also raise a concern with the Information Commissioner's Office.

If you have a question about privacy or analytics, or you want us to look into anything, email hello@thebuildersverdict.co.uk or use the corrections route. A human reads every message.